It’s a great feeling when you start a blog. It seems you have so much to say and you’re eager to get started right away. You begin writing, and after a few short minutes you realize that actually you really don’t have that much to talk about after all.
In this article, I would like to run you through a few quick tips and strategies you can use right away, to write what you do have to say in such a way that your readers keep coming for more. Ready?
1. Have a Goal
One of the worst experiences you can have as a blogger is typing and not saying much. Don’t worry, though. It happens to almost all of us.
You see, the actual writing process, the time when you actually sit at your keyboard, should be the very last stage of creating a post.
First, you have an idea, of what to talk about. Then you decide what you want the readers to take away from the content you’re making. After that, you start thinking.
Here’s a pro tip:
It’s much easier to organize the content in your head first, before putting it down on paper, because you have unlimited editing power. You can delete, add, and shuffle concepts at will.
Once you have a rough plan of what you want to talk about, go ahead and scribble it down on a piece of paper somewhere. It doesn’t have to be anything too complicated. Just a few words, so that you know what goes where.
Then, when you have a plan, start writing and editing. So, just to summarize: first you decide what you want to share, then you organize it in your head, then put it down on paper, and then write and edit.
2. Be Clear and Specific
As you write, it’s crucial for you to be as clear and easy to understand as you possibly can. Make sure you always have your readers in mind and communicate with them on their level.
3. Use Short Sentences
Long and complicated sentence structures might be impressive to your English teacher, but they’re terribly boring to an average blog reader.
When you have a long sentence in your content, go ahead and pause for a moment to figure out how you can break it up into small, dynamic phrases. All it usually takes is adding a word or two, a couple of commas a period.
4. Do Not Repeat Yourself
When you sit down to write, hopefully, you have a few things you want to get across.
Once you make a point and you feel your readers should understand it, don’t re-explain it to them. It is fine if you need to summarize something, but there’s absolutely no need for you to beat a dead horse.
If you feel a need to explain something twice in one post, go back to your original explanation and alter it until you’re satisfied with it. When that’s done, just move on to the next thing you want to cover. Your readers are intelligent, and they don’t need a concept repeated three times to get it.
5. Limit Yourself
Sometimes, when you write content, you’ll get in the zone, which means that you’ll actually want to sit there and write and write and write and write. When that happens, the process seems enjoyable, the ideas flow into your head and even the actual typing is a pleasure.
While this is a good thing, because that’s how the best content gets created, you need to be sure you always stay on topic.
If, in your writing frenzy, you have created a ton of content that doesn’t fit in one post, edit it and divide it into smaller chunks you’ll be able to schedule to appear over the next few days or weeks.
That’s the best way to deal with it. What’s more, if the content is valuable and you know that your readers will benefit from it, you have a nice buffer of posts and you can take it easy for a while.
On the other hand, if what you wrote is just a pointless rant, get rid of it. I know it’s hard because you put your time and effort into it, but you’re building a valuable, authority blog and ranting about nothing has no place on it.
6. Use Simple English
When I write, I like to think that my content will be read by twelve year olds. While that’s obviously untrue, it helps me make sure that what I have to say is extremely easy to read and understand.
Most of the time, you don’t need complicated grammar or syntax to get a point across and, as a blogger, your main objectives are to help your readers by getting through to them in your writing, and to be entertaining.
When you use English that’s hard to read, you’ll severely limit the number of people who’ll be able to benefit from your advice. You’ll also bore the readers that do understand what you’re saying to death. Don’t do it. Just keep it simple.
7. Edit Fiercely
The last thing I want to talk to you about is, not everything you’ll write will be worth publishing. That’s why, when you’re done writing, you should take a day’s break and edit what you have.
Remove anything that doesn’t deserve to be put up on your blog, make sure the post is a breeze to read and always have your main objective in mind: You want to help your readers and entertain them.